we focus on your success.
Our marketing strategies and projects are designed to accelerate your efforts, whether you're introducing a new product, re-positioning your company or re-building your team.
We can help on a short-term basis with intensive and highly impactful solutions or on a longer-term basis if you're needing a key position filled, such as an interim CMO. Whatever you need us for, you can count on a collaborative and innovative approach that delivers real results.
Our services focus on helping companies distill complex issues to simple and effective answers. For 25+ years, we've led organizations as they develop and launch brands, products and promotions. We work with B2B and B2C companies, associations and other organizations in the Northwest, Chicagoland, Washington, DC and across the Southwest.
We can help on a short-term basis with intensive and highly impactful solutions or on a longer-term basis if you're needing a key position filled, such as an interim CMO. Whatever you need us for, you can count on a collaborative and innovative approach that delivers real results.
Our services focus on helping companies distill complex issues to simple and effective answers. For 25+ years, we've led organizations as they develop and launch brands, products and promotions. We work with B2B and B2C companies, associations and other organizations in the Northwest, Chicagoland, Washington, DC and across the Southwest.
Services we offer include:
- Interim marketing leadership (CMO | VP Digital Marketing...) while you're searching for the perfect fit
- B2B | B2C digital marketing ‘special projects’ that your team may not have time to work on
- Brand transformation (with BrandGenie!) to freshen your appeal
- Mentor / trainer / teacher / coach to build and reinforce your team's capabilities
we'll walk hand-in-hand with you.
We offer a "soup-to-nuts" approach that starts with a strategic assessment and that we can deliver from strategy through execution.
ASSESSMENT PHASE
We'll study your people, your processes and your platforms to determine the most effective marketing solutions. Questions we'll ask include:
PLANNING PHASE
Once we understand what needs to be tackled, we'll work with your team to map out the plan. Solutions we offer include:
EXECUTION PHASE
The assessment is complete and the plan is in place. But we're happy to keep going! Execution services we offer include:
ASSESSMENT PHASE
We'll study your people, your processes and your platforms to determine the most effective marketing solutions. Questions we'll ask include:
- Is the team structured and performing properly?
- Is there a high level of functionality? If not, what needs to be done to improve efficiencies?
- Is the company website performing as it should be?
- Does the company need a marketing automation platform?
- Are the proper connective tissues in place to ensure customer success?
- Can processes be improved by a re-mapping?
- Is the current branding conveying the passion and power of the company to truly engage customers?
PLANNING PHASE
Once we understand what needs to be tackled, we'll work with your team to map out the plan. Solutions we offer include:
- Branding workshops
- Persona development
- Lead generation programs
- Sales and marketing alignment
- Agency assessments and recommendations
- Coaching & mentoring
- Interim leadership
- Go-to-market plans
- Marketing and social media strategies
- Channel strategies
- Thought leadership development
EXECUTION PHASE
The assessment is complete and the plan is in place. But we're happy to keep going! Execution services we offer include:
- Hiring new team members and agencies
- Implementing integrated campaigns
- Coaching on best practices in digital marketing
- Developing new brand identities - including messaging
- Search engine marketing (SEO & SEM)
- Developing creative briefs
- Developing Account Based Marketing (ABM) targets
- Launching, measuring and reporting on campaigns
when you might need us.
If you're asking one of the following questions, we can probably help.
"I don’t know why, but our marketing isn’t working."
We handle marketing assessments, agency assessments and marketing team assessments that provide actionable results.
"We need to hire a VP of Marketing, but my business can't wait."
We provide interim marketing leadership while helping to recruit and hire candidates for the permanent position.
"Our branding needs to be re-vamped so that we re-establish our presence in the marketplace."
We offer a highly collaborative, innovative branding process that delivers strategic branding by top talent.
"Our team needs coaching or training on social media, lead generation or other digital marketing programs."
We've educated hundreds of people on digital strategies and tactics over the past 15 years, and teach at PSU's Center for Executive and Professional Education (CEPE).
"Our business needs a digital strategist for this project, but we don't have the right person to handle it."
We've augmented teams at a wide variety of B2B and B2C companies, providing digital strategy oversight and filling critical gaps.
"I don’t know why, but our marketing isn’t working."
We handle marketing assessments, agency assessments and marketing team assessments that provide actionable results.
"We need to hire a VP of Marketing, but my business can't wait."
We provide interim marketing leadership while helping to recruit and hire candidates for the permanent position.
"Our branding needs to be re-vamped so that we re-establish our presence in the marketplace."
We offer a highly collaborative, innovative branding process that delivers strategic branding by top talent.
"Our team needs coaching or training on social media, lead generation or other digital marketing programs."
We've educated hundreds of people on digital strategies and tactics over the past 15 years, and teach at PSU's Center for Executive and Professional Education (CEPE).
"Our business needs a digital strategist for this project, but we don't have the right person to handle it."
We've augmented teams at a wide variety of B2B and B2C companies, providing digital strategy oversight and filling critical gaps.
