our work in action.
KC DISTANCE LEARNING
INBOUND MARKETING, REVENUE GENERATION, SALES ENABLEMENT
“Janet created some of the most original and creative marketing tactics I’ve had the pleasure to see. She’s a consummate professional who is very smart and one of the most capable leaders of a marketing team that I’ve worked with.”
– Jim Kuhr, Sr. Director, Curriculum Development
Member of executive team charged with turning the business around or creating a highly desirable acquisition target ultimately paving the way to sale to K12, Inc.
REDBOX
INTERIM DIGITAL MARKETING LEADERSHIP, SEM/SEO/SOCIAL
“Janet quickly recognized our SEM agency was sub-par, and helped us bring it in house as we searched for a new agency. We saw extremely positive results almost immediately.”
– Latanya Hodges, Director, Search Marketing
Served as interim VP digital marketing team for six months while the company searched for permanent leadership.
MAMBO MEDIA
MARKETING OPERATIONS LEADERSHIP, DIGITAL AGENCY MANAGEMENT
“Janet came in to Mambo to help us operationalize our internal processes in order to streamline and align them across the agency. She has that rare combination of deep marketing experience and knowledge of modern marketing principles that she shares enthusiastically.”
– Siouxsie Jennett, CEO
Served as CMO and executive team member for this award-winning, digital marketing agency.
INBOUND MARKETING, REVENUE GENERATION, SALES ENABLEMENT
“Janet created some of the most original and creative marketing tactics I’ve had the pleasure to see. She’s a consummate professional who is very smart and one of the most capable leaders of a marketing team that I’ve worked with.”
– Jim Kuhr, Sr. Director, Curriculum Development
Member of executive team charged with turning the business around or creating a highly desirable acquisition target ultimately paving the way to sale to K12, Inc.
- Restructured brands and marketing services to deliver 53% more efficiencies with 29% of staff
- Delivered 64,000 leads to B2B and B2C brands primarily through digital means
- Improved Aventa's lead generation by 1,150% y/y
- CPA / CPL metrics were well within projected budgets
- Lead – Opportunity – Closed Won percentages matched projected funnel:pipeline model
- Created PR programs resulting in extensive, positive coverage in USA Today, New York Times, >100 mom blogs, trade and educational publications
REDBOX
INTERIM DIGITAL MARKETING LEADERSHIP, SEM/SEO/SOCIAL
“Janet quickly recognized our SEM agency was sub-par, and helped us bring it in house as we searched for a new agency. We saw extremely positive results almost immediately.”
– Latanya Hodges, Director, Search Marketing
Served as interim VP digital marketing team for six months while the company searched for permanent leadership.
- Restructured and trained the social media organization to be more engaging, entertaining and educational
- Restructured SEM and SEO practices to increase efficiencies of media spend, resulting in a 64% increase in clicks, 49% increase in rentals, and 51% increase in rental revenue within six months
MAMBO MEDIA
MARKETING OPERATIONS LEADERSHIP, DIGITAL AGENCY MANAGEMENT
“Janet came in to Mambo to help us operationalize our internal processes in order to streamline and align them across the agency. She has that rare combination of deep marketing experience and knowledge of modern marketing principles that she shares enthusiastically.”
– Siouxsie Jennett, CEO
Served as CMO and executive team member for this award-winning, digital marketing agency.
- Helped drive 31% y/y growth of business through business development efforts
- Key efforts generated > $700,000 in new business in nine months
- Standardized employee positions and promotion paths across the organization
- Wrote and implemented assessment methodologies for more than 10 digital marketing disciplines
testimonials
"I've worked with Janet many times over the years. Bright, articulate, always finds the silver lining, and a creative problem solver. Disciplined at staying schooled on the latest tools and techniques, which makes her a resource I turn to often.”
- Kerry Kelley, eBay
"Janet’s strategy session led our team quickly to positioning and lead generation strategies that the whole team can support. And her process was both educational and fun. She helped us look at our opportunity in a new, more engaging way."
- Jeri Alcock, DonorSearch
"Always a smile on her face, Janet was a pleasure to work with. As my manager at Mambo, she did her best to advocate for me and help me grow. I always valued her perspective and advice, honed from her diverse career experiences.”
- Caitlin Carlson, Compli
"Janet is one of those rare unicorns that has mad modern marketing savvy, strategic business acumen, results first focus, social media wizardry and PR chops all wrapped up together in a beautiful package of seasoned experience, wisdom and leadership. There is nothing that beats experience and depth of knowledge.”
- Allison Dyer, Intersekt Solutions
"While at Puppet Labs she was able to re-energize the sales and marketing relationship, which helped build confidence among the teams.”
- Suzi Santilli, Twistlock
"Account-based marketing and sales development have the potential to become the next buzz words. Janet helped us get beyond the buzz and develop a smart, actionable plan that speaks to the needs of our new market and while playing to the strengths of our sales team.”
- Toby Graham, Compli
- Kerry Kelley, eBay
"Janet’s strategy session led our team quickly to positioning and lead generation strategies that the whole team can support. And her process was both educational and fun. She helped us look at our opportunity in a new, more engaging way."
- Jeri Alcock, DonorSearch
"Always a smile on her face, Janet was a pleasure to work with. As my manager at Mambo, she did her best to advocate for me and help me grow. I always valued her perspective and advice, honed from her diverse career experiences.”
- Caitlin Carlson, Compli
"Janet is one of those rare unicorns that has mad modern marketing savvy, strategic business acumen, results first focus, social media wizardry and PR chops all wrapped up together in a beautiful package of seasoned experience, wisdom and leadership. There is nothing that beats experience and depth of knowledge.”
- Allison Dyer, Intersekt Solutions
"While at Puppet Labs she was able to re-energize the sales and marketing relationship, which helped build confidence among the teams.”
- Suzi Santilli, Twistlock
"Account-based marketing and sales development have the potential to become the next buzz words. Janet helped us get beyond the buzz and develop a smart, actionable plan that speaks to the needs of our new market and while playing to the strengths of our sales team.”
- Toby Graham, Compli